Our data

Our Polling

Stack is a registered member of the British Polling Council.

The results from all Stack polling and data that is publicly released are shared below.

Any questions should be directed to info@stackdatastrategy.com

Stack polling for the Trussell Trust and Deliveroo

April 18, 2022

On behalf of Deliveroo and the Trussell Trust, Stack polled a representative sample of 3,230 parents with dependent children across the United Kingdom. Fieldwork was conducted between the 18th and 31st March 2022, and was weighted to age and gender interlocked, education status, region, and whether respondents lived within a major city. The full results can be found here.

Numbers based on samples below 50 respondents should not be seen as representative of the demographic as a whole, and due to weighting and rounding, percentages may not add up to 100%.

Stack polling on behalf of the Conservative Environmental Network

April 1, 2022

On behalf of the Conservative Environmental Network, Stack surveyed 2,503 individuals across the UK between the 18th and 25th of February 2022. The results were weighted to age and gender, education status, and geography (whether respondents resided in the Red Wall or not). A link to the results can be found here, here and here

Due to weighting and rounding, percentages may not add up to 100%.

Stack polling on Russia and Ukraine

March 23, 2022

Stack Data Strategy polled a representative sample of 1,504 individuals across the UK between the 11th and 13th March 2022 to ask them how they thought companies should respond to the Ukraine crisis. Data tables with the results can be found here.

Numbers based on samples of below 50 respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding, percentages may not add up to 100%.

Economic polling for Our Scottish Future

March 15, 2022

On behalf of Our Scottish Future, 2,005 Scots were polled between the 3rd and the 14th of February 2022 to understand their views towards Scotland's economy. Data tables from the polling can be found here.

Data was weighted to age/gender interlocked, education and past Scottish parliamentary vote. Due to weighting and rounding, percentages may not add up to 100%. Numbers based on samples of below 50 respondents should not be seen as representative of the demographic group as a whole.

Stack polling on Lent

March 7, 2022

Between the 26th and 27th February 2022, Stack Data Strategy polled a representative sample of 1,540 U.K. adults, to understand their views on Lent and whether they intended to give anything up. The full results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Stack polling on dating preferences and valentine's day

February 11, 2022

Between the 4th and 7th of February 2022, Stack Data Strategy polled a representative sample of 1,525 U.K. adults, to understand their plans for valentine's day and the factors that determined their dating decisions. The full results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.


Stack Polling on Post-pandemic Attitudes

January 21, 2022

Between the 7th and 10th of January 2022, Stack Data Strategy polled a representative sample of 1,542 U.K. adults, to understand how the pandemic has changed their attitudes and behaviours. The full results can be found here. A twitter thread exploring the results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.


Stack polling for "Mind the Gap"

January 11, 2022

"Mind the Gap" is a joint report by Stack and Hanbury Strategy exploring public attitudes towards businesses and the ESG agenda. These are explored in our white paper 'Mind the Gap' and the results from the study were reported by the Times.

For the report Stack surveyed a representative sample of 1,994 individuals across the UK between the 22nd and 27th of October 2021. Following these we also conducted a follow-up poll of 1,550 individuals between the 26th and the 29th of November 2021.

A link to results from the first poll can be found here, and a link to results from the second poll can be found here. Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Stack polling on national institutions and politicisation

December 29, 2021

Between the 17th and 20th December 2021 Stack polled a representative sample of 1,549 individuals to explore their attitudes towards the UK's institutions and on the question of politicisation in the UK's politics. Figures from this polling were referenced in a column for the Times, which can be found here.

A link to the full results can be found here. Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Social Housing polling for the Centre for Social Justice

November 15, 2021

On behalf of the Centre for Social Justice, Stack polled a representative sample of 4,989 British adults to understand their views towards social housing, and social housing tenants.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Links to the full tables can be found here, and the report from the Centre for Social Justice which used the figures can be found here.

Stack polling on Christmas plans

December 16, 2021

Between the 12th and 14th of December Stack Data Strategy polled a representative sample of 2,000 individuals across the UK to ask them about their plans for Christmas and views on the Omicron variant. The full results can be found here. A twitter thread exploring the results can be found here and a methodology for the analysis used can be read here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Stack polling for BeZero

December 16, 2021

On behalf of BeZero, Stack Data Strategy polled a representative sample of 1,503 individuals across the UK to ask them about their views on carbon offsetting and the role it could play in fighting climate change.

The poll was conducted between the 12th and 14th November 2021 and the results were written up by BeZero in a report which can be found here and the full results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Stack polling for the County Councils Network

October 13, 2021

On behalf of the County Councils Network, Stack polled 1,500 individuals across the UK in order to understand their views on the role of local government.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Links to the full tables can be found here.

Stack Polling for Our Scottish Future

September 16, 2021

Stack polled 2,000 individuals in England, 1,000 individuals in Scotland, and 500 individuals in Wales to understand their views on Britain and its constituent nations.


Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.


Links to the full tables for England can be found here, Scotland here, and Wales here.

Stack Polling for Onward on the Union

September 13, 2021

Stack polled 1,007 individuals in Scotland to understand their views on Scottish politics.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Links to the full tables can be found here.

Stack polling on Biodiversity

August 31, 2021

Stack polled 1,573 individuals across the UK to understand their views on biodiversity and housing.


Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.


Links to the full tables can be found here.

Social Fabric polling for Onward

July 12, 2021

Stack polled 1,000 individuals across the UK to understand their views on a range of issues related to social fabric and community strength.


Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.


Links to the full tables can be found here.


Covid-19 polling for Stint

June 25, 2021

Stack polled 200 business owners in the hospitality and retail sectors to assess the consequences of Covid-19 and government restrictions on employment. The full results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Community polling for the Centre for Social Justice

June 9, 2021

On behalf of the Centre for Social Justice, Stack polled a representative sample of 5,000 British adults to understand their views towards community and the policies that could reinforce community strength. 

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Links to the full tables can be found here.

Polling for Power to Change

June 9, 2021

Stack polled 500 football fans in the UK to understand their views towards fan ownership of football clubs.


Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.


Links to the full tables can be found here.


Polling for Save the Children

June 7, 2021

On behalf of Save the Children, Stack polled a nationally representative sample of 1,000 adults in the UK, USA, Canada, France, and Germany between 12-18 May.


Responses were weighted to be representative of age, gender, education, and voting history.


Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.


Links to the full tables can be found here: UK, US, Canada, France, Germany.

Polling for the Initiative for Free Trade

May 20, 2021

On behalf of the Initiative for Free Trade, 547 adults who voted Conservative at the 2019 general election and live in the “Red Wall” were polled between the 17th and 19th of May 2021. Full results from the poll can be found here.

A link to a brief explanation of the methodology can be found here.

Responses were weighted to be representative of this demographic group over age, gender and education.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.


Post-election polling for Our Scottish Future

May 19, 2021

On behalf of Our Scottish Future, 990 Scots were polled between the 7th and 8th of May 2021. Questions included the motivations of different voters, and their views on the results of the 2021 Scottish elections. Full results from the poll can be found here.

Responses were weighted to census figures on age, gender, education level, and recorded 2021 vote in the Scottish Parliamentary elections.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.