Public polling

Stack Data Strategy carried out a nationally representative polls of UK adults with a sample size of 1,508. Polling was conducted between 7th and 10th May 2025. Data was weighted by age and gender (interlocked), region, education and past vote behaviour. Due to weighting and rounding, percentages may not add up to 100%.

Results are available here.

As seen in the Daily Mail, The Sun and Playbook: Stack Data Strategy carried out a nationally representative polls of UK adults with a sample size of 1,513. Polling was conducted between 28th February and 3rd March 2025. Data was weighted by age and gender (interlocked), region, education and past vote behaviour. Due to weighting and rounding, percentages may not add up to 100%.

Results are available here.

On behalf of BCG, Stack Data Strategy carried out a nationally representative polls of UK adults with a sample size of 1,502. Polling was conducted between 24th January and 28th January 2025. Data was weighted by age and gender (interlocked), region, and education. Due to weighting and rounding, percentages may not add up to 100%.

Results are available here.

On behalf of The Economist, Stack Data Strategy carried out a nationally representative polls of UK adults with a sample size of 1,501. Polling was conducted between 31st January and 3rd February 2025. Data was weighted by age and gender (interlocked), region, and education. Due to weighting and rounding, percentages may not add up to 100%.

Results are available here.

On behalf of BCG, Stack Data Strategy carried out a nationally representative polls of UK adults with a sample size of 1,509. Polling was conducted between 6th and 9th December 2024. Data was weighted by age and gender (interlocked), region, and education. Due to weighting and rounding, percentages may not add up to 100%.

Results are available here.

On behalf of BCG, Stack Data Strategy carried out polling of 251 UK business leaders (in Director positions or above), in businesses that employ 50 or more people. Polling was conducted between 6th and 9th December 2024. Due to rounding, percentages may not add up to 100%.

Full tables can be found here.

On behalf of Iwoca, Stack Data Strategy carried out polling of 500 UK SME business leaders between 13 and 16 December 2024. Due to rounding, percentages may not add up to 100%. Full tables can be found here.

On behalf of IKE, Stack Data Strategy carried out nationally representative polling of 1,506 UK adults between 11 and 14 October 2024. Data was weighted by age and gender (interlocked), region, education and past voting behaviour. Due to weighting and rounding, percentages may not add up to 100%.

Results are available here.

On behalf of LMK and Hanbury Strategy, Stack Data Strategy carried out nationally representative polling of UK adults in employment between 18 and 22 October 2024.

Results are available here.

Due to weighting and rounding, percentages may not always sum up to 100%.

On behalf of Accurx, Stack Data Strategy carried out two nationally representative polls of UK adults with a sample size of 1,513 and 1,515 respondents respectively. The first poll was conducted between 19 and 22 July 2024, and the second poll was conducted between 26 and 29 July 2024. Both surveys were weighted to be nationally representative of the UK adult population by age and gender (interlocked), region and level of educational attainment. Full results are available here (first poll) and here (second poll).

Due to weighting and rounding, percentages may not always sum up to 100%.

Stack carried out a representative poll of 1,182 residents of Greater London aged 16+ between 10 and 16 January 2024. Results are weighted by age and gender interlocked, education, ethnicity, 2019 vote and region (inner/outer London), so that the sample is representative of the demographic, political and broad geographical composition of London’s Boroughs.

Due to weighting and rounding, percentages displayed in the data tables may not always add up to 100%. Full tables can be found here.

In light of the upcoming European Parliament elections in June, Stack Data Strategy surveyed 799 French likely voters, 980 German likely voters, and 944 Italian likely voters using online web interviews. These samples of likely voters were extracted from larger nationally representative polls in these countries, which were conducted between 17 and 22 February 2024. The sample sizes of these original polls were n=1,496 in France, n=1,534 in Germany and n=1,499 in Italy.

After having initially been collected with the help of representative survey quotas, this sample was also weighted to be representative of the respective adult populations in the three countries in terms of age and gender (interlocked), region, level of education, and past voting behaviour in the last major national elections. A question about likelihood to vote as well as several other questions about respondent awareness of and interest in European politics were used to distinguish likely voters from less likely voters. Respondents were classified as likely voters if their answer on the likelihood to vote slider question met a set threshold and if they indicated at least some level of interest in/knowledge of the European elections.

Due to weighting and rounding, percentages displayed in the data tables may not always add up to 100%. For a survey of this sample size, it is prudent to use a margin of error of 2.5% at the 95% confidence level when interpreting the results. In reality, the margin of error shrinks when the statistic in question is closer to 0% or 100%.

Full tables for polling in Germany can be found here, polling in France can be found here, and polling in Italy found here.

On behalf of Spotify, Stack Data Strategy surveyed 1,502 UK adults online between November 10th and 13th, 2023. Data was weighted by age and gender (interlocked), region, education and past voting behaviour. Due to weighting and rounding, percentages may not add up to 100%. Full tables for this poll can be found here.

On behalf of Joe’s Blooms, Stack Data Strategy surveyed a representative online sample of 1,500 UK adults between 6 and 9 October 2023. Full results are available here.

Results are nationally representative by age-gender (interlocked), level of educational attainment, geographic region and past political voting behaviour.

Due to weighting and rounding, percentages may not add up to 100%.

On behalf of the British Museum, Stack Data Strategy surveyed a representative online sample of 2,984 UK adults between 19 and 22 May 2023. Full results are available here.

Results are nationally representative by age-gender (interlocked), level of educational attainment, geographic region and past political voting behaviour.

Due to weighting and rounding, percentages may not add up to 100%.

On behalf of E3G, Stack conducted two surveys.

For the first survey, Stack surveyed 1,513 UK adults online between October 13th and October 16th, 2023. Data was weighted by age and gender (interlocked), region, education and past voting behaviour. Due to weighting and rounding, percentages may not add up to 100%. Full tables for this poll can be found here.

For the second survey, Stack surveyed 400 managers of UK businesses in the manufacturing sector online between October 6th and October 23rd October, 2023. Data is unweighted. Due to rounding, percentages may not add up to 100%. Full tables for this poll can be found here.

On behalf of Hungry for Action, Stack surveyed 26,033 individuals across 13 countries. These countries were: Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Kenya, Nigeria, South Africa, the UK, and the US. A representative sample of approximately 2,000 respondents were included per country.

Data was weighted by age and gender (interlocked), region, education and past voting behaviour. Due to weighting and rounding, percentages may not add up to 100%.

Full tables can be found here.

As featured in the Daily Mail, and on Guido Data and Politico, Stack Data Strategy conducted a total of 30,034 online interviews across 15 countries between 16th August and 7th September 2023. This included around 2,000 interviews in Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Kenya, Nigeria, South Africa, the UK and the US. Respondents were weighted to be representative of respective national adult populations by age-gender (interlocked), level of educational attainment, geographic region and past political voting behaviour.

Due to weighting and rounding, percentages may not always add up to 100%.

For more detail, please see the datatables here.

Since March 2023 Stack Data Strategy has conducted periodic polling of UK adults for Sky News (with base sizes of 1,500 and more, varying wave by wave). Full results are available here. Results are nationally representative by age-gender (interlocked), level of educational attainment, geographic region and past political voting behaviour.

Due to weighting and rounding, percentages may not always add up to 100%.

Stack Data Strategy conducted a total of 6,103 online interviews across Argentina, Nigeria, the UK, and the US between 23rd February and 7th March, 2023. This included 1,513 interviews in Argentina, 1,515 interviews in Nigeria, 1,550 interviews in the UK and 1,525 interviews in the US. Respondents in Argentina, the UK and the US were weighted to be representative of respective national adult populations by age-gender (interlocked), level of educational attainment, geographic region and past political voting behaviour. In Nigeria respondents were weighted to be representative of regular internet users by age-gender (interlocked), educational attainment levels, and geographic region. Due to weighting and rounding, percentages may not always add up to 100%.

With regard to the methods used in the analysis, the forced-choice conjoint experiment was conducted as follows. In the survey, each respondent was shown several pairs of randomly generated and artificial profiles of a foreign investor. Each foreign investor was given randomly generated characteristics (e.g. “Is French”, “Has been complimented on its sustainability efforts”, “Has committed to providing 1,000 new jobs in the area of investment”). We then asked respondents to pick their preferred investor of the pair. By analysing the characteristics of the selected investors, we were able to understand the relative importance of the characteristics and the magnitude of their effect on the public popularity of an investor.

For more detail, please use the following links to the datatables (UK, US, Argentina, Nigeria).

On behalf of Multiverse, Stack Data Strategy surveyed 1,200 business leaders across the UK and the US using online interviews between 22 and 29 March 2022. The aim of the research was to understand leaders' views on their career paths and the relative value of different pathways of learning in the past, present, and future. Numbers based on samples below 50 should not be seen as representative of the demographic group as a whole. Data is unweighted. Due to rounding, percentages may not add up to 100%. Full data tables can be found here.

On behalf of the Make Votes Matter, Stack Data Strategy polled a representative sample of 1,500 adults in the UK to understand their views on the UK political system. Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%. Links to the full tables can be found here.

On behalf of LPDF (Land Promoters and Developers Federation), Stack polled a representative sample of 1,885 English young adults, aged 18 to 35, to understand their views towards housing availability, and barriers to homeownership. Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%. Links to the full tables can be found here.

Stack Data Strategy surveyed a representative sample of 2,513 UK adults between 3 and 17 February 2023. The results are available here, and are weighted to be representative of the UK population on the basis of age x gender interlocked, educational attainment, region and 2019 Westminster vote. (Due to weighting and rounding, percentages may not add up to 100%.)

On behalf of Unchecked UK, Stack Data Strategy surveyed a representative sample of 1,512 UK adults between 30 September and 3 October 2022.

The results are available here, and are weighted to be representative of the UK population on the basis of age x gender interlocked, educational attainment, region and 2019 Westminster vote. (Due to weighting and rounding, percentages may not add up to 100%.)

On behalf of Shelter, Stack Data Strategy surveyed a representative sample of 9,991 adults living in Great Britain, between 8 and 14 September 2022.

The results were weighted to age, gender, region, education status, General Election 2019 vote, and EU referendum vote. This data was used in our MRP model, which combines various demographic and political variables to produce vote intention estimates for each constituency. All predictions made by the model come with an associated uncertainty. Top line estimates represent the most likely outcome in each constituency, but the full prediction is given by the estimate alongside the uncertainty.

A link to the tabulated results and MRP outputs can be found here. (Due to weighting and rounding, percentages may not add up to 100%.)

Stack Data Strategy polled a representative sample of 1,504 individuals across the UK between the 11th and 13th March 2022 to ask them how they thought companies should respond to the Ukraine crisis. Data tables with the results can be found here.

Numbers based on samples of below 50 respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding, percentages may not add up to 100%.

On behalf of Our Scottish Future, 2,005 Scots were polled between the 3rd and the 14th of February 2022 to understand their views towards Scotland's economy. Data tables from the polling can be found here.

Data was weighted to age/gender interlocked, education and past Scottish parliamentary vote. Due to weighting and rounding, percentages may not add up to 100%. Numbers based on samples of below 50 respondents should not be seen as representative of the demographic group as a whole.

Between the 26th and 27th February 2022, Stack Data Strategy polled a representative sample of 1,540 U.K. adults, to understand their views on Lent and whether they intended to give anything up. The full results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Between the 4th and 7th of February 2022, Stack Data Strategy polled a representative sample of 1,525 U.K. adults, to understand their plans for valentine's day and the factors that determined their dating decisions. The full results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Between the 7th and 10th of January 2022, Stack Data Strategy polled a representative sample of 1,542 U.K. adults, to understand how the pandemic has changed their attitudes and behaviours. The full results can be found here. A Twitter thread exploring the results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Stack polled 1,007 individuals in Scotland to understand their views on Scottish politics.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Links to the full tables can be found here.

Stack polled 1,573 individuals across the UK to understand their views on biodiversity and housing.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Links to the full tables can be found here.

Stack polled 1,000 individuals across the UK to understand their views on a range of issues related to social fabric and community strength.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Links to the full tables can be found here.

Stack polled 200 business owners in the hospitality and retail sectors to assess the consequences of Covid-19 and government restrictions on employment. The full results can be found here.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

On behalf of the Centre for Social Justice, Stack polled a representative sample of 5,000 British adults to understand their views towards community and the policies that could reinforce community strength.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.

Links to the full tables can be found here.

On behalf of Our Scottish Future, 990 Scots were polled between the 7th and 8th of May 2021. Questions included the motivations of different voters, and their views on the results of the 2021 Scottish elections. Full results from the poll can be found here.

Responses were weighted to census figures on age, gender, education level, and recorded 2021 vote in the Scottish Parliamentary elections.

Numbers based on 50 or fewer respondents should not be seen as representative of the demographic group as a whole. Due to weighting and rounding percentages may not sum to 100%.