Everyone involved in planning has seen this movie before. On the one hand, a motivated minority of local residents who perceive that they stand to lose from the proposed development. On the other, councillors who want to be responsive to their electorate but never hear from the majority of it.

The “Grey Belt” is an effective communication device for increasing support for development, Stack analysis reveals.

Public opinion continues to shape and constrain house building in the UK. We explore which arguments affect public support for house building and why.